NACS/Coca-Cola Retailing Research Council
The NACS/Coca-Cola Retailing Research Council (CCRRC) conducts studies on issues that help retailers respond to the changing marketplace. The unique value of these studies rests with the fact that retailers define the objective and the scope of each project and "own" the process through the release of the study and dissemination to the broader retail community.
Convenience Industry Action Plan for Becoming an Employer of Choice
Convenience store operators are constantly challenged to both attract and retain frontline staffers. This new action plan from the Coca‑Cola Retailing Research Council for convenience stores examines the causes of this problem and outlines potential action steps for individual managers, companies and even the entire industry.
Convenience Store Customers and Sustainability
This study explores consumer perceptions and expectations around sustainability and how convenience retailers can deliver impactful programs and communicate their efforts. It also helps retailers understand where customers are in their sustainability journey.
Contact
Jeff Burrell
Vice President, Retail Engagement, Research & Education
NACS
(703) 518-4210
Jeff Burrell brings more than 25 years of retail industry experience, including executive leadership roles at BP and Circle K. His background spans a wide range of functions—sales, marketing, operations, fuels, and full P&L business management—giving him a comprehensive understanding of the retail landscape and the levers that drive performance.
Jeff currently leads Retail Engagement and Membership at NACS, where he also oversees Research and Education. In this role, he works closely with retailers of all sizes to strengthen industry connections, deliver actionable insights, and support the development of talent and strategy across the convenience retail community.
