North Carolina-based Minuteman Food Mart is kicking off football season with its new gameday special: “The 20 Piece Playmaker,” according to a press release sent to NACS. Customers can choose between 20 made-to-order wings or 20 crispy chicken tenders for $24.99 at participating Minuteman Kitchen locations.
“The 20 Piece Playmaker is designed to bring people together during football season,” said Ed Bitondo, vice president, convenience store operations. “Whether it’s wings or tenders, our guests can count on fresh bites paired with the refreshing, fast and friendly service they expect from Minuteman.”
The retailer also recently announced a partnership with Reward Cups.
"Designing a new and exciting Minuteman cup was an incredible way to engage both our loyal guests and new guests. We were able to create a fun and interactive experience while strengthening brand visibility in the market. The campaign is boosting daily engagement and positioned our brand as fresh, innovative and guest-focused,” said Tina May of Minuteman Food Mart.
The partnership is aimed at providing an effective solution for engaging customers, the retailer said. “Seamlessly integrating with existing apps and loyalty programs, Reward Cups transform traditional fountain service into marketing machines. All spinning label designs are 100% customizable for retailers’ brands and goals. Reward Cups literally draw attention—helping Minuteman stand out in the crowded convenience market and reinforcing its brand as innovative and customer-focused.”
Minuteman Food Mart recently held a grand opening of its newest store in Vass, North Carolina, marking the brand’s 64th location across the Carolinas.