Circle K Launches Flavortown Menu with Guy Fieri

The new menu features a range of ‘off-the-hook’ options.

September 04, 2025

Circle K and celebrity chef and TV host Guy Fieri are teaming up to bring 11 new, exclusive Flavortown-inspired breakfast, lunch and dinner items to participating Circle K and Holiday Stationstores locations, Circle K said in press release sent to NACS. The retailer said the first regional launch begins this September. 

The new menu features a range of “bold, ‘off-the-hook’” options for breakfast, lunch, dinner and snacks. The retailer said each item is crafted to deliver the  Flavortown experience Guy Fieri is known for.

The menu will launch at participating Circle K and Holiday Stationstores in 10 states, including Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, South Dakota, Washington, Wisconsin and Wyoming.  

The Circle K Flavortown menu options include: 

  • Mac N' Cheese Burger: A beef patty topped with bacon, mac & cheese and jalapeño American cheese. 
  • Sweet Heat Fried Chicken & Waffle Sandwich: A spicy breaded chicken sandwich with jalapeño American cheese, served between two waffles. 
  • Denver Omelet on a Cheddar Bun Sandwich: A cheddar bun filled with egg, ham and cheese. 
  • Candy Chaos Cookie: A mix of candy pieces, chocolate chips, potato chips, peanut butter chips, pecans and pretzels. 

"Our customers are looking for more from their convenience store experience, and we're answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K," said Vice President North American Food Service at Circle K, Gary Brant. "This collaboration is about redefining what people can expect from convenience store food, demonstrating our commitment to innovation and listening directly to our customers' cravings for high-quality, flavorful options on the go." 

“Flavortown is as much a lifestyle as it is a place so when it comes to great food and flavor, it’s all about finding it wherever you are,” said Guy Fieri.

Earlier this week, Circle K parent company Alimentation Couche-Tard held its earnings call for the first quarter of fiscal 2026. ACT said adjusted net earnings were $737 million, compared with $790.0 million for the corresponding quarter of last year, representing a decrease of 6.7%.