f'real is launching a new lineup of flavors, according to a press release sent to NACS. Available starting in June at more than 20,000 retailers nationwide, f'real is adding a new limited-time Brown Sugar Latte Milkshake and is bringing back “two fan-loved flavors” permanently—Strawberry Shortcake, launched in 2023, and Cinnamon Churro, which debuted in spring 2024.

The LTO Brown Sugar Latte Milkshake is “a bold twist on an all-time consumer favorite coffeehouse staple—combining the warm notes of toasted brown sugar with rich coffee flavors,” the company said. Each Brown Sugar Latte Milkshake contains 100 mg of caffeine.

The cinnamon churro milkshake emulates a churro with cinnamon spice and subtle hints of vanilla, while the strawberry shortcake milkshake blends real strawberries with shortcake flavors.

“From the bold energy of Brown Sugar Latte to the comforting warmth of Cinnamon Churro and the fruity nostalgia of Strawberry Shortcake, the two additions to our core flavors and new summer limited-time offering reflects the way consumers experience flavor today—creative, nostalgic and always craveable,” said Rich Products Corporation Vice President of Customer and Consumer Marketing, Megan Grinstead. “It’s the perfect blend of now and then.”

Each 12-oz. f'real milkshake is $3.99.

Read more about the popularity of frozen beverages in the November 2024 issue of NACS Magazine article “The Thrill of the Chill.”