Wawa will hold its annual Hoagie Day, today, June 26, according to a press release. The retailer said this year’s event will feature a total of 25,000 hoagies made from seven tons of ingredients along with a celebration dedicated to honoring military, veterans, fire and police, everyday heroes and The Wawa Foundation’s ongoing partnership with the USO. The inaugural Hoagie Day was held in 1992, when the hoagie was proclaimed the “Official Sandwich of Philadelphia” by then-Mayor Ed Rendell.
During the event, Wawa will distribute 15,000 free turkey hoagies to the public, as well as donate 10,000 hoagies to Philabundance, the Police Athletic League of Philadelphia and the Veterans Multi-Service Center, per the release.
The Wawa Foundation will also make a formal check presentation of $900,000 from Wawa's in-store customer fundraising campaign to support USO programs.
“Hoagie Day will also feature a doubleheader ‘Hoagies for Heroes’ competition … where Philadelphia’s police officers and firefighters will face off in a hoagie-building competition to benefit charities of their choice. Members of the Pennsylvania Army National Guard and Navy Talent Acquisition Group Philadelphia will then go head-to-head with the Pennsylvania Air National Guard’s 111th Attack Wing in a competition of their own to benefit the USO. Wawa will make individual contributions of $3,000 to the charities of all four teams,” it said.
In addition to the local celebration in Philadelphia, all 1,130 Wawa stores will participate in Hoagie Day by making a donation of 30 hoagies to everyday heroes serving their local communities for a total donation of 33,000+ hoagies chainwide.
Wawa’s annual Hoagiefest kicked off this week, and this year the retailer is offering "a Summer of Sandwiches" with $6 and under hoagies, clubs, wraps, quesadillas and chicken sandwiches.
This year is the first time additional Wawa sandwich varieties are included in the Hoagiefest tradition. The 2025 Hoagiefest campaign runs from June 23 through July 27 in all 1,100+ Wawa stores.