Wawa Inc.'s Hoagiefest is back, and this year the retailer is offering "a Summer of Sandwiches" with $6 and under hoagies, clubs, wraps, quesadillas and chicken sandwiches, according to a press release.

Wawa launched Hoagiefest in 2008, and since then, "Hoagiefest has become a beloved summer tradition, featuring special price promotions on Wawa's most beloved hoagie varieties," the retailer said.

This year is the first time additional Wawa sandwich varieties are included in the Hoagiefest tradition. The 2025 Hoagiefest campaign runs from June 23 through July 27 in all 1,100+ Wawa stores.

Wawa said this year’s Hoagiefest campaign includes:

• A Summer of Sandwiches: $6 and under breakfast and lunch classics, Shortis, breakfast and lunch quesadillas, clubs, wraps, and roasted and crispy chicken sandwiches.

• Hoagiefest Decorations: The "Hoagiefest vibe" will be present in Wawa stores with all-new decorations, digital signage, and selfie stations to help set the Hoagiefest mood and generate excitement throughout the summer. Retro elements like the famed Hoagie Man, Hoagiefest plane, and micro-bus will be featured on in-store decorations.

• Social Media: Wawa’s social media channels will feature giveaways of special merchandise, including tie-dyed Hoagiefest t-shirts, beach blankets, cups, and keychains.

"Wawa Hoagies are a favorite by many, and we’re excited to continue the tradition of being a part of your summertime outings, vacations, and events," said Mary-Rose Hannum, chief product marketing officer at Wawa. "While Hoagies are the hero, we are thrilled to celebrate a Summer of Sandwiches to provide our customers with even more options than ever!"

Earlier this month, the retailer held the grand opening of its first three stores in Indiana. Wawa said the new stores are the first of eight stores slated to open in Indiana by year’s end.