Hop Shops Rolls Out Revamped Rewards

The retailer updated its app with more fuel discounts among other offerings.

July 21, 2025

Valor Oil-owned Hop Shops is rolling out new rewards on its loyalty app, per a press release. One of the new updates includes an “everyday fuel discount: All previous member tiers have been streamlined, allowing every member to enjoy an automatic discount of $0.05 off per gallon every day, with no minimum spend required,” the retailer said.

Hop Shops is also offering a new member 3-tier fuel bonus: new members will receive a stackable fuel discount during their first three visits:

  • 1st visit: 10 cents off per gallon (up to 25 gallons)
  • 2nd visit: 20 cents off per gallon (up to 25 gallons)
  • 3rd visit: 30 cents off per gallon (up to 25 gallons)

Members will earn 2% back in Hopper Bucks on all in-store purchases, excluding lottery transactions, per the press release, and Hopper Bucks can be used like cash for future purchases.

Other new Hop Shops rewards app updates include:

  • Rewards Redemption Guidelines: Members can redeem rewards both in-store and at the pump through the Hop Shops App prior to purchase.
  • Fuel Redemptions: Discounts available in increments of 5 cents per gallon, up to a maximum of 25 cents off per gallon, with a 25-gallon limit per transaction.
  • In-Store Redemptions: Hopper Bucks can be redeemed at a fixed value of $1.00 in Hopper Bucks equals $1.00 towards eligible non-fuel items.
  • Club Benefits Remain Active: All existing product-specific Clubs will remain active, allowing members to continue earning free items based on eligible purchases.
  • Rewards Catalog Enhancements: The Rewards Catalog will feature fixed-dollar value redemptions for greater clarity and ease of use.
  • Points Conversion: Current points will be converted automatically at the standard rate of 250 points equals $1.00 in Hopper Bucks.
  • Hopper Bucks Expiration Policy: Earned Hopper Bucks are valid for 24 months from the date they are awarded. Once redeemed, rewards must be used within 30 days or will expire.

In other recent Hop Shops news, earlier this year the retailer donated $27,000 to the Javonte Woods Foundation, which seeks to raise awareness of asthma and prevent death from asthma attacks.

The company presented the funds during an event in Las Vegas. This is the second year the company has donated to the foundation, bringing the total to nearly $60,000.