BP recently launched its first “new format” EV charging and convenience hub at Cromwell Road on the A4 in Hammersmith, London, according to a press release.
“Fuel has been removed from the site and five ultra-fast BP Pulse 300kW chargers installed, each capable of charging two cars simultaneously, with canopies over the chargers. Along with a redesigned convenience store, with upgraded wildbean cafe and M&S food offer, to cater especially for EV drivers and customers on the go,” said BP.
BP said that the site’s combined food, drink and convenience offer reflects the increase in drivers’ expectations of services they want to access while their car is charging. The in store and exterior design “enhances the customer experience by optimizing the layout with an open and inviting environment and product offerings, targeting customers who want food-for-now.”
Richard Bartlett, SVP for BP Pulse and mobility & convenience, Europe at BP, said: “The launch of our Cromwell Road EV convenience hub is a significant milestone in how we’re evolving to meet the needs of a new generation of EV drivers in the capital and beyond.”
BP said this all-electric charging hub is part of the company’s broader strategy to evolve its mobility and convenience network across the UK. The company is also optimizing existing sites by adding BP Pulse EV charging to its fuel and retail offer.
“More than 50% of BP’s customers in the UK visit its retail sites purely to shop. As BP delivers the next stage of its convenience retail offer, it will test, adapt and learn from live sites and customer feedback to ensure it is continuing to give customers what they want, when and where they want it,” according to BP.
BP Pulse's existing network now includes almost 3,500 rapid and ultra-fast charge points, including at over 225 BP retail sites.
Earlier this month, Circle K unveiled its newest flagship service station in Järna, southwest of Stockholm in Sweden—a 30,000-square-meter EV charging location with 26 ultra-fast charging points for light and heavy vehicles. It is the retailer’s largest EV charging location worldwide, according to Circle K.