7-Eleven Inc. has launched one of its most popular international food items, its Japanese-Style Egg Salad Sandwich, in its U.S. 7-Eleven, Stripes and Speedway stores, the retailer said.
“Inspired by the viral sensation sold in 7-Eleven stores across Japan, the Japanese-Style Egg Salad Sandwich is now available stateside, offering a creamy taste and texture reminiscent of the original,” 7-Eleven said.
The sandwich features milk bread and creamy egg salad crafted with Kewpie Mayonnaise—Japan's original egg yolk-only mayo known for its umami-packed flavor. The sandwich is known as the "tamago sando” in Japan.
"The egg salad sandwich has long been a favorite item in 7-Eleven stores across Japan, and we're excited to introduce a version for customers in the U.S. inspired by its beloved flavor," said Brandon Brown, senior vice president of fresh foods at 7-Eleven Inc. "Fans across the country can now enjoy the new Japanese-Style Egg Salad Sandwich and experience a take on one of our most popular international offerings that has captured hearts and appetites around the world."
Read more about the tamago sando and other global c-store foodservice offerings in the November 2025 issue of NACS Magazine feature “Global Foodservice Trends.”
In other recent 7-Eleven news, last month the retailer partnered with Swiftly to offer alcohol cashback at participating 7-Eleven and Speedway stores nationwide.
The alcohol cashback program “delivers state-specific, real-time offers on beer, wine and spirits directly to consumers’ mobile devices. Shoppers simply purchase qualifying products, scan their loyalty card or enter their phone number at checkout, and receive near-instant cashback payouts via PayPal, Venmo or digital prepaid Visa,” Swiftly said.