Jacksons Food Stores is partnering with Boise State University (BSU) basketball players Tyson Degenhart, O’mar Stanley, and Andrew Meadow through a Name, Image and Likeness (NIL) partnership.

“All of us at Jacksons are looking forward to what looks to be a sensational Bronco Basketball season,” said Cory Jackson, president of Jacksons Food Stores. “Getting to partner with these young men who contribute so much to their team and our community is a true pleasure.”

Jacksons said that similar to past partnerships between Bronco athletes and Jacksons, fans will see the athletes featured in posts on Jacksons’ social media accounts, website, in the Let’s Go Rewards app, and on billboards. Followers of each athlete’s social media will also find sponsored content highlighting Degenhart’s, Stanley’s, and Meadow’s relationship with Jacksons.

“Jacksons is the go-to spot for game day essentials,” said Stanley. “I’m excited to be partnering with them this season.”

“It’s great to be partnering with such an established business in our community,” said Degenhart. “It’s going to be a great season.”

This January and February, Jacksons Food Stores is running a special game day promotion for Bronco Men’s Basketball fans. If the Broncos score 70 or more points in a game, fans can get a $2 bundle featuring a hot dog and any size fountain drink with Let’s Go Rewards, plus a free banana. The offer will be available for two days after each game.

In August, Jacksons announced it had partnered with Boise State University (BSU) football defensive end Ahmed Hassanein and running back Jambres Dubar, through a NIL partnership.