7-Eleven Launches Latest Campaign: ‘Take It to Eleven’

The advertising spot highlights 7Rewards member deals.

May 09, 2024

7-Eleven unveiled the newest iteration of its "Take it to Eleven" campaign. According to a company press release, the campaign is inspired by “the thrill customers get when scoring a stellar deal” and “embodies the joy in celebrating the little things—like grabbing a Big Bite hot dog and Big Gulp drink.”

For its third year of the “Take it to Eleven” campaign, the advertising spot is highlighting various deals available to 7Rewards members, including:

  • $3 Big Meal Deal: 7-Eleven customers can enjoy a Big Bite Hot Dog paired with a Big Gulp drink for $3.
  • Buy One, Get One Free 5-Piece Wings: Starting August 28, customers can score five extra wings free with the purchase of five bone-in wings available in flavors like spicy breaded, spicy sweet chili, roasted, and buffalo.

The campaign will run in select markets from May 1 through January 2025 in 30- and 15-second television spots, 30-, 15- and 10-second radio spots, out-of-home marketing, paid social, search and display, and streaming audio and video. The spots are also available to view on 7-Eleven's YouTube channel.

“In the latest 'Take it to Eleven' campaign, we're once again showing how a trip to 7-Eleven offers a bright spot in customers' days—this time through craveable food and beverage pairings at a delicious value,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven Inc.

In March, the retailer launched a new brand campaign for its Speedway stores, highlighting its food and beverage products. Musician JD Eicher is the face of the campaign with his new take on the Speedway jingle, “There’s Always More at Speedway.”