Pilot Introduces New Coffee Flavors In-Store and on the Track

NASCAR Driver Sammy Smith will feature a coffee-themed car in three races this spring.

March 27, 2024

NASCAR and Pilot Flying J have joined together to introduce an addition to the racetrack in celebration of the travel center’s two newest coffee flavors, toffee cold brew and salted caramel hot coffee.

The No. 8 Pilot Flying J Chevrolet car, driven by Sammy Smith, will feature a new coffee-themed vinyl wrap that will make its debut in three races this spring:

  • March 30 at Richmond Raceway
  • April 13 at Texas Motor Speedway
  • April 20 at Talladega Superspeedway

The final race featuring the wrap coincides with National Cold Brew Day on April 20, when Pilot Flying J guests can enjoy a free small cold brew coffee when redeemed through their myRewards Plus app.

The new flavors are available now at over 500 Pilot Flying J locations.

New springtime offers of coffee are everywhere. 7-Eleven recently launched a new lineup of coffee creations, including the retailers first flavored cold brew, and Wawa brought back its blueberry cobbler coffee.

Earlier this month, Pilot Travel Centers LLC, North America’s largest travel center network, announced plans to add 35 travel centers and remodel more than 75 locations across the United States and Canada over the course of this year.