Southern QSR Krystal Breaks Ground in NC With New Travel Plaza Design

The QSR touts improved flow between restaurant and c-store.

March 15, 2024

Atlanta-based Krystal Restaurants LLC announced it is expanding operations into North Carolina with a new location that will adjoin a Circle K that is under construction. The new build will “boast a sleek and contemporary design and cater to consumers’ on-the-go dining desires.” The travel place is set to open in Wilson, North Carolina, in September 2024.

“As we continue to focus on expanding the reach of our brand and how we can best serve our guests, design plays a key role, and we look forward to continued operations optimization in both our traditional and non-traditional layouts,” said Josh Kern, CEO of SPB Hospitality, parent company of Krystal Restaurants.

According to the press release, the new layout, developed in partnership with Circle K, maximizes restaurant square footage, increases guest accessibility and creates a positive flow between the restaurant and convenience store.

“We are thrilled to continue our partnership with Krystal and bring the brand to Wilson,” said Josh Ware, head of restaurants for Circle K. “Our brands are aligned on strategic efforts to serve multiple dayparts, and we look forward to welcoming guests to experience the iconic Krystal menu in an innovative space alongside the great products and offers available at Circle K.”

Krystal operates in 10 states with nearly 300 restaurants.

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