Circle K, a subsidiary of Alimentation Couche-Tard, celebrated the opening of its third location in the Green Bay, Wisconsin area—and announced much bigger plans for the Badger State. Circle K plans to open more than 60 new stores across Wisconsin as part of a broader strategy to open 500 new stores, mainly in North America, over the next five years.

“We are thrilled to open our third Circle K in Wisconsin here in Green Bay and looking forward to bringing the Circle K brand across Wisconsin in the coming years,” said Gary Brant, vice president of operations, Circle K northern tier business unit.

Brant added that the planned Wisconsin expansion will bring approximately 1,200 new jobs to Wisconsin.

Located at 2294 Manitowoc Road in Green Bay, Wisconsin, the new Green Bay Circle K is 5,200 square feet and has a wide array of programs and offers intended to build deeper customer relationships and loyalty. Motorists can fill up with Circle K fuel at any of the 16 dispensers under the canopy and keep their vehicles looking clean, dry and shiny every day with Circle K’s Unlimited Car Wash Club.

As Circle K’s expansion into Wisconsin proceeds, the company has identified numerous sites for development and continues to actively scout locations throughout the state.

In November 2023, Circle K renewed its partnership with Upside, presenting fuel-related offers at more than 5,200 locations and introducing cash-back opportunities for c-store merchandise at over 4,000 locations across the United States.