Circle K Collabs With Godzilla Movie Makers, Launches LTO Products

The partnership brings themed offerings, sweepstakes and more.

February 16, 2024

Circle K announced its partnership with Warner Bros. and Legendary Pictures for the Monsterverse film: “Godzilla x Kong: The New Empire,” in theaters on March 29, 2024.

The brand is introducing five exclusive, limited-time products available through May 3, 2024, at locations across the United States in addition to two sweepstakes for fans to participate in.

The new products include two Froster flavors: Kong Crush and Godzilla Blast, a color-changing Froster cup, the Kong Breakfast Slamwich with triple meat and double cheese and a Titan Toffee Crunch Chocolate bar.

“We’re always looking for fun and engaging ways to bring partnerships to life in store for our customers, and we’re very excited about collaborating with Warner Bros. and Legendary Pictures on a monster promotion supporting the biggest movie of the spring,” said Kevin Lewis, chief growth officer, Circle K. “From two taste-bud tantalizing Froster flavors and a towering breakfast sandwich to a sweepstakes offering unforgettable experiences, we invite everyone to join us on this adventure.”

Circle K also is hosting two sweepstakes. The first sweepstakes, which is open to all customers, offers those who purchase any of the participating products the chance to win one of fifty sets of movie tickets to experience Godzilla x Kong: The New Empire in theaters.

The second sweepstakes is exclusive to members of Inner Circle, Circle K’s free app-based rewards program now available in most U.S. markets. Inner Circle customers who purchase participating products will be entered into the grand prize, which includes two round-trip flights, a two-night hotel stay, tickets to Warner Bros. Studio Tour Hollywood and to see the movie in theaters.

Circle K recently announced its plans to open more than 60 new stores across Wisconsin as part of a broader strategy to open 500 new stores, mainly in North America, over the next five years.