Retailers Launch Unique Breakfast Options

RaceTrac brings back a customer favorite while TXB creates a new one.

August 27, 2024

RaceTrac’s waffle breakfast sandwich is “back by waff-ular demand” for a limited time. The sandwich features “two delicious waffles embracing fluffy egg, zesty sausage and melty cheese in a sweet, savory hug that’ll get your morning going. Whether you’re rushing out the door or have time to relish every bite, this hearty sandwich is the real breakfast of champions.”

The sandwich is available now through November 5 at participating RaceTrac locations.

Earlier this month, RaceTrac opened a new location in Greensboro, Georgia, halfway between the cities of Atlanta and Augusta, Georgia.

TXB announced a new breakfast menu item will be joining its lineup. “Our new menu item, the cronut (croissant + donut) is for the TXB guests who can't choose between sweet or savory for breakfast! This has been one of my favorite new TXB kitchen innovations,” said Kevin Smartt, CEO of TXB via a LinkedIn post.

The retailer opened a new store in Bonham, Texas, this week, bringing the retailer's store count to five. TXB also celebrated its new Bryan, Texas, location earlier this month. The store marks TXB’s second in the town.

Casey’s celebrated National Waffle Day on August 24 with the release of its LTO ultimate waffle breakfast sandwich starting September 4. Casey’s said the sandwich “features a sweet and savory combination of crisp bacon, hearty sausage and fluffy eggs between warm maple waffles.”

Casey’s rewards members can unlock the sandwich early now. The $1.99 sandwich offer will be available in the Casey’s app from August 24-28, redeemable until September 15. The sandwich will be available across all stores in Casey’s 17-state footprint.

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