For the third consecutive year, Jacksons Food Stores will be the exclusive seller of Bronco student-athlete collectible trading cards, available at Jacksons stores. The new set “will feature every Bronco football student-athlete on the roster,” said the retailer.

Jacksons said that the 2024-25 set of football cards will be available at Jacksons and ExtraMile locations in the Treasure Valley on Friday, August 23 and will retail for $12.99.

“We’re humbled by the Bronco community’s overwhelming excitement each year as we release their team’s trading cards,” said Cory Jackson, president of Jacksons Food Stores. “Their response gets us excited about creating standout editions year after year with ONIT Athlete and BSU. We’re pleased to feature the entire Bronco football team and we can’t wait to see what the boys do on the blue this season.”

Each pack will have “15 cards with a one in 10 chance for a signed signature card from team standouts, including: safety Ty Benefield, wide receiver Latrell Caples, kicker Jonah Dalmas, defensive end Ahmed Hassanein, running back Ashton Jeanty, quarterback Maddux Madsen, quarterback Malachi Nelson, linebacker Marco Notarainni, safety Seyi Oladipo, offensive lineman Mason Randolph and linebacker Andrew Simpson. There will also be a special edition Ashton Jeanty ‘Hei2man’ trading card in select packs.”

The trading cards are licensed through a name, image and likeness (NIL) partnership with Boise State.

“It’s a blessing to be able to represent such a special university like Boise State,” said linebacker Drew Simpson. “It’s been a childhood dream of mine to have a trading card and I hope to inspire young kids for future generations to come.”

Earlier this month, Jacksons partnered with Boise State University defensive end Ahmed Hassanein (#91) and running back Jambres Dubar (#1), through an NIL partnership. Bronco fans can expect to see the athletes in posts on Jacksons’ social media accounts, website, in the Jacksons Let’s Go Rewards app and on billboards.