Dash In to Open New Location in Maryland

The Wills Group will celebrate its newest next-generation concept store on April 4 and 5.

April 04, 2024

The Wills Group announced that its newest Dash In store is open in Indian Head, Maryland. The company will hold grand opening events on April 4 and 5.

The new Dash In location is the latest in the brand’s reimagined convenience concept. The company said that “following the successful launch of our first next-generation concept store in Loudoun County, Virginia, last year, that led with a food-forward menu concept, our retail team is redefining the convenience store experience with an emphasis on elevated guest experiences and community engagement.”

“This new Dash In location is a step forward in our mission to redefine what a convenience store can be, blending top-notch service, quality food and community engagement.” Wills Group President and CEO Julian B. (Blackie) Wills said. “It’s part of our broader strategy to expand the new Dash In concept, emphasizing our pledge to not just serve communities, but to be an integral part of them.”

The new store includes modern branding with an open kitchen, a craft beverage wall and a store with open sightlines. The company website described the new location as where “foodservice takes center stage, offering an elevated dining experience that rivals casual restaurants.”

Dash In’s signature menu includes options like specialty burgers and homemade chips and Dash In Kitchen Bowls. Breakfast is served all day with items like fresh eggs, biscuits, croissants and mini donuts.

Read more about the company’s community programs in A Legacy of Community Engagement” from NACS Magazine.