Wawa Drives Excitement With NASCAR Sponsorship

The convenience retailer is hosting special events leading up to Saturday’s race.

October 17, 2023

Wawa will be sponsoring drivers in the Homestead Miami-Speedway NASCAR Xfinity Series Race on Saturday, October 21. Leading up to race day, Wawa will be hosting events at local Miami-area stores to drive excitement, including meet and greets with the drivers.

Joe Graf Jr., No. 19 of Joe Gibbs Racing and Natalie Decker, No. 7 of SSGreenlight Racing will be participating in the race with custom Wawa Recharger Energy Drink wrapped cars that were first debuted in Daytona Beach at the Wawa 250 Powered by Coca-Cola race.

Wawa has invited the local community to make a pitstop at specific stores to see Joe Graf, Jr. and Natalie Decker, try the drivers’ signature Recharger beverage and taste Wawa’s newest menu offering, Wawa Pizza. Additionally, fans will be able to meet mascot Wally Goose and take photos with a limited-edition Wally Goose show car that will be on display.

“We’re thrilled to give a warm Wawa welcome to Joe Graf, Jr. and Natalie Decker as they stop at our stores to get fueled up for the Homestead-Miami Speedway race this weekend where they’re each driving Wawa Recharger Energy Drink wrapped cars,” said Dave Prevost, director of store operations, Wawa. “Just like the Wawa Recharger Energy Drinks, our store events are designed to gather associates and customers to give them a boost of confidence and excitement as they prepare for race weekend!”