Royal Farms announced that it is celebrating National Fried Chicken Day on July 7, 2023. RoFo Rewards members will get a free 20 oz Pepsi Regular, Diet Pepsi or Pepsi Zero Sugar with the purchase of any three-piece meal.

Royal Farms is also celebrating its Disco-themed Chickenpalooza until August 31. This charitable event offers $6 two-piece chicken boxes (white, dark and tenders), $15 10-piece bucket (dark) and the Royal Farms Chicken Sandwich with classic, spicy and deluxe options. Royal Farms is donating 10 cents for every two-piece chicken box sold to a local charity.

“National Fried Chicken Day is our favorite day of the year, and it happens during our favorite time of the year—Chickenpalooza! Royal Farms is dedicated to the customers and the communities we serve. We love creating opportunities to delight our customers and making a difference in our neighborhoods,” said Frank Schilling, director of marketing and merchandising.

Royal Farms operates nearly 300 locations throughout the Mid-Atlantic.

Curious about how to benefit from national days that celebrate foods you serve? Look for the July issue of NACS Magazine, arriving soon! Its cover story describes how retailers are finding success with National Hot Dog Day, National Pizza Day and more.  

“National days allow for communication that breaks through the general loyalty message and bring new news to talk about,” said Jeff Hoover, director of strategy and data insights at Paytronix. “Tying this to loyalty can also help drive acquisition of new members who want to take advantage of the offer.”