Cold Stone Creamery will send its My Cold Stone Club Rewards members to a special treat in the app. A surprise offer will appear in the members account, valid from July 14 through July 20.

"Join us in celebrating one of our most favorite days of the year with sweet offers all month long," said Sara Schmillen, vice president of marketing at Kahala Brands, parent company of Cold Stone Creamery, in a press release. "...[It’s] only fitting that for National Ice Cream Day this Sunday, July 16, we treat our current My Cold Stone Club Rewards members to a sweet deal.”

Cold Stone Creamery is also offering two other ways to celebrate National Ice Cream Day. My Cold Stone Club Rewards members will get .99 cent delivery on any order of $20 or more when they order on coldstonecreamery.com or the official Cold Stone app through July 31. And guests can also get a $5 bonus e-gift card when they buy $25 or more in gift cards on the website through July 31.

Check out the article “Get in on the National Day Craze” in the July issue of NACS Magazine to see just how many microcelebrations there are and what the convenience industry is doing to capitalize on it.