BALTIMORE—Sheetz and Goetze’s Candy Company are collaborating to launch a series of limited edition Cow Tales® flavor-inspired seasonal milkshakes to surprise and delight shake lovers at all 649 Sheetz locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
First up: A Caramel and Cream milkshake with Cow Tales Flavors and a Strawberry Cream milkshake with Cow Tales Flavors.
“Collaborating with another beloved family-owned operation is the perfect partnership for Goetze’s," said Mitchell Goetze, CEO of Goetze’s Candy Company, based in Baltimore. “The opportunity to combine two highly respected brands, bringing together multiple generations of customers, is a treat for everyone. Not to mention, the milkshakes are delicious.”
As the seasons change, so will the Cow Tales flavors swirled into these creamy milkshakes. Caramel Apple Cow Tales will replace Strawberry Cream, and Caramel Brownie Cow Tales Flavors will ring in the January 2023 new year. Original Caramel and Cream will remain on Sheetz's milkshake menu throughout the entire duration of the partnership.
“Get your sweet tooth ready because as spring rolls around we’re dropping two new delicious milkshakes that will have our customers craving for more," said Ryan Sheetz, vice president, marketing and brand, Sheetz, based in Altoona, Pa. “Partnering with a legendary brand like Goetze's was a no-brainer for us, and we can't wait for our customers to begin enjoying these sweet treats all year long."
The milkshakes are available for purchase at Sheetz stores at the M•T•O® order kiosk or through the Sheetz app. Patrons will receive a Cow Tales® Mini with each milkshake purchase, while supplies last.
Cow Tales are an elongated version of Goetze’s Candy’s classic Caramel Creams, a soft chewy caramel wrapped around a cream center. Goetze’s Candy Co. has done other collaborations, including one that combined Cow Tales with Oreos cookie pieces from Mondelēz International. That product was among the top 10 Cool New Products at the 2019 NACS Show.