IRVING, Texas—7-Eleven turns 95 years old this summer and is adding a spin to its birthday festivities to celebrate. For the first time, the brand will be celebrating Slurpee Day beginning July 1 across all 7-Eleven, Speedway and Stripes stores, giving customers 11 days to redeem their free small Slurpee drink.

On July 1, a coupon for one free small Slurpee drink will be loaded into the accounts of 7Rewards and Speedy Rewards loyalty app members. The free small Slurpee drink offer is redeemable in-store from July 1 through July 11. After redeeming their free drink, customers can head to 7-Eleven, Speedway and Stripes to receive more small Slurpee drinks for $1 in-store and via 7NOW delivery all summer long.

The convenience retailers are also rewarding customers with 11 days of one-dollar deals on snacks. Between July 1 and July 11, 7Rewards and Speedy Rewards members can snack on select items in-store at participating 7-Eleven, Speedway and Stripes locations for $. Customers can also receive $1 roller grill items, as well as other snacks including mini tacos, birthday cake and s'mores muffins, and $1 slices of pizza. Customers can also get any size iced coffee for $1.

"We're thrilled to be celebrating Slurpee Day for the first time across all of our banners so we can spread the Slurpee drink birthday love even further," said Marissa Jarratt, executive vice president and chief marketing officer at 7-Eleven. "And 11 days of free Slurpee drinks is just the beginning. With a mystery Slurpee flavor, dollar deals on all roller grill items including Big Bite hot dogs and fan-favorite snacks and drinks such as pizza slices and any size iced coffee, this Slurpee Day is shaping up to be quite the celebration."

Customers can also redeem their free Slurpee drink via 7NOW delivery on July 11 only. And for a limited-time-only, new users of 7NOW can receive a free pizza with their first delivery order using code PIZZA.