SEATTLE—Amazon is allowing local sellers to offer both in-store pickup and fast delivery to local customers, according to a news release.

Amazon Local Selling allows sellers to list products in Amazon’s physical locations and allow local customers in designated areas to pick up the products on the same day that they place an order. When making an order, customers can select in-store pickup and receive a notification when it is ready that day. Or they can choose local delivery, and the seller would deliver the products through its own resources.

Amazon Local Selling is available at national and local retailers, including Mavis Discount Tire, Sears Hometown Store, 4 Wheel Parts, Electronic Express, Best Buy, Appliance Connection, Mattress Warehouse, Beach Camera, Adorama, DataVision, Exclusive Furniture, World Wide Stereo, MODIA, Focus Camera and others.

“Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multichannel offerings by integrating their physical stores and delivery capabilities with their digital operations,” said Jim Adkins, vice president of recreational and vocational categories at Amazon. “Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”

Amazon recently opened an Amazon 4-star store location in the United Kingdom, its first non-food, brick-and-mortar store in the country. The online retail giant announced it is opening two Whole Foods Market stores equipped with Just Walk Out technology, which allows customers to bypass the self-checkout line and walk out of the store with their products.