VANCOUVER, B.C.—7-Eleven Canada is rolling out a summer promotion in partnership with Canada Skateboard and the National Team. Dubbed “Sev's 360 Summer - Roll With Us”, the campaign offers fans chances to win assorted prizes, including the giveaway of one skateboard deck every day of the summer, and invites them to take a front-row seat to the Canada Skateboard experience.
According to a company news release, 7-Eleven Canada’s "goal is to provide ways to make this summer enjoyable and easy for all,” said Norman Hower, vice president and general manager of 7-Eleven Canada. “As Canadians head out to the beaches and parks to make the most of the outdoors, they can have meals, snacks and drinks delivered to wherever they may be, or available to pick up on the go, and Sev's 360 Summer - Roll With Us campaign will add extra fun to the occasion."
By scanning 7Rewards with every purchase or when placing an order with 7NOW delivery, 7Rewards members can enter to win prizes. Plus, they can earn an additional five entries by scanning partnered products.
Other offers include an exclusive Canada Skateboard Slurpee Collectible Cup with limited time flavors, such as Fanta Dragon Fruit, MTN Dew Blue Shock, Pink Grapefruit Lemonade and Slurpuccino, only at “Sev”. Customers can play the Hide and Seek game on the Canada Skateboard Slurpee Collectible Cups, featuring the 2021 Canada Skateboard National Team, and the Sticker Slap AR game on the 7Rewards app for more chances to win prizes. Click here to see more details on Sev's 360 Summer - Roll With Us campaign.
U.S. 7-Eleven stores also are marketing to skateboard fans during the 100 days of summer. As NACS Daily reported earlier this month, the retailer’s U.S. promotion includes an online offer to purchase 7-Eleven-inspired clothing from trendy Chicago designer Joe Robinson, better known as Joe Freshgoods. The chain also recently launched its newest campaign, “Take it to Eleven!”
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