7-Eleven Expands Options for Summertime Sipping

Customers can enjoy new coffee drinks, Slurpee flavors and baked goods.

June 10, 2021

7-Eleven Perfect Peach Slurpee

IRVING, Texas—Summer is here, and 7-Eleven is expanding its coffee menu, rolling out a peachy Slurpee flavor, enhancing in-store technology and baking up a variety of morning treats.

The new innovations and menu items coming to participating 7-Eleven locations in Manhattan and Queens include:

  • Espresso, lattes, cappuccinos, nitro cold brew and more, plus endless customization options with flavored syrups, creamers and toppings at the coffee bar.
  • New touchscreen machines and tap levers that let each customer be a barista and create personal favorites.
  • Fresh baked pastries and other tasty morning munchies to help busy people stay fueled throughout the day.

7-Eleven also is introducing an exclusive Slurpee flavor—Perfect Peach—at participating stores nationwide. Made with real juice, Peach Perfect is available in a new stay-cold cup at participating 7‑Eleven stores for just $1. The stay-cold cup gives customers more time to enjoy each sip before the contents melt.

"As temperatures rise, we're helping customers cool down with a new twist on an old favorite." said Jawad Bisbis, vice president of proprietary beverages, 7-Eleven. "With the release of our new stay-cold Slurpee cup and a $1 small Slurpee drink deal, along with the exclusive Peach Perfect Slurpee flavor, our customers can sip their way out of any heat wave."

As a summer bonus, customers can enjoy 10 bone-in wings for $5 or a $5 whole pizza pie and have them delivered to their doorstep or to a park or the beach through the 7NOW delivery app. Alcohol delivery, including beer, wine and liquor, is available in select markets to customers aged 21 and older.

The 7NOW app is available in more than 1,300 U.S. cities and offers real-time tracking that lets customers know when to expect their orders, which is typically in 30 minutes or less. The 7NOW delivery app can be downloaded from Google Play, the App Store or 7now.com.

7Rewards members earn points on almost every in-store purchase and can redeem their points for free merchandise. The app also features Wallet, which gives customers contactless checkout options. Funds can be loaded into a 7Rewards account via cash at the register or in the app using a credit or debit card.

To learn more about how c-stores can leverage top-performing categories, such as the beverage category, read “Rising Stars of the Pandemic” in NACS Magazine.