7-Eleven Delivers Mobile-Order App

7NOW lets customers receive deliveries wherever it’s convenient.

June 25, 2019

IRVING, Texas–7-Eleven customers can use 7NOW, a proprietary smartphone app, to receive deliveries of food, drink and grocery items at the location that’s most convenient for them, according to a company news release.

The convenience retailer has set up thousands of locations, called 7NOW Pins, that allow customers to order merchandise and receive delivery at parks, beaches, sports fields, entertainment venues and other places, including, of course, at home.

“Our mission is to redefine convenience by becoming a customer obsessed, digitally enabled company,” said Gurmeet Singh, chief digital, information and marketing officer, 7-Eleven. “7NOW Pins makes convenience more convenient, by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach. Our customers asked for it, and we are delivering.”

To place an order using 7NOW Pins, customers choose their foods, beer and wine (in participating markets), snacks, home goods and thousands of other products available for purchase.

When shoppers open the app, it auto locates their current location or shows the nearest 7NOW Pin on the app’s interactive map. Each 7NOW Pin corresponds to a public place or space where they can receive the delivery. A courier will pick up the order from the nearest participating store and deliver it to the selected 7NOW Pin location or specified address in 30 minutes or less, on most occasions.

No minimum order is required when using the 7NOW app, and the service is available 24/7, with the first three deliveries free within 30 days of the first order. Real-time tracking lets customers know when to expect their orders. For added convenience, customers can go into their past orders and simply click “reorder” to add favorites to their cart.

“Sometimes things can get inconvenient away from home. It could be running out of ice and charcoal at a picnic or a hungry Little League team demanding pizza and Slurpee drinks after a big game,” said Raghu Mahadevan, vice president of delivery, 7-Eleven. “We continuously challenge ourselves to find even more ways to offer convenience and value to our customers—when and where people need it most.”

7-Eleven introduced delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7NOW is available in 27 major metropolitan areas, with more than 200 cities and serving more than 23 million households. 7NOW and 7-Eleven apps are available from the Apple App Store or Google Play.