Choice Market to Open Large Frictionless Store

Pick up groceries and bypass the cashier.

January 19, 2021

DENVER—Choice Market of Denver will open a state-of-the-art market featuring its proprietary One Choice shopping experience this March, according to Restaurant News.

It will be one of the world’s largest personalized and frictionless markets, allowing guests to scan the Choice mobile app upon entry, select their merchandise and freshly prepared meals and then leave without stopping to checkout. The app does all the work, and guests receive a receipt on their mobile device once they exit the store.

“A lot of moving pieces go into creating an omni-channel experience of this scale, so we couldn’t be more excited to launch our One Choice experience,” said Mike Fogarty, founder and CEO, Choice Market. “Choice is all about reinventing convenience, and I have no doubt that this innovative guest experience and disruptive business model will forever change how grocery shopping is done.”

Choice’s mobile app also allows consumers to shop the entire market by dietary lifestyle or recipes, all while earning valuable loyalty points that can be used for discounts on meals or groceries. Guests can even use the app to order any item in the market, including alcohol, and the Choice Delivery Team will arrive at their door in 45 minutes or less via the Choice fleet of electric vehicles and e-bikes.

The new store will be located on the ground level of Parq on Speer, a high-rise apartment building in Denver’s Creative District. The company has plans for further expansion in Colorado.

For more on how Choice Market is changing up the scene in Colorado, be sure to check out “Delivery Choice,” part of the Ideas 2 Go program.