Industry Data Helps Set Strategic Goals

Coming off a tumultuous 2020, retailers can make sure their voices are heard by completing the NACS State of the Industry Survey.  

February 26, 2021

Reviewing Business Data of C-Stores

ALEXANDRIA, Va.—For more than 50 years, convenience retailers have relied on NACS State of the Industry data to compare and benchmark their operational, financial and key category performance with their industry peers. These insights help retailers—and their teams—prioritize data-driven decisions that ultimately improve their profitability and accelerate business performance.

Each year, our ability to offer a robust collection of industry data requires participation from a national representation of convenience retailers in the annual NACS State of the Industry Survey. This year’s data collection is closing next week on March 5—data that the entire industry can access in the digital NACS State of the Industry Report® of 2020 Data when it’s published in June.

“Our industry relies on proprietary data from the NACS State of the Industry Report® to benchmark their performance by chain size and region, see what’s working and not working for others across key categories, learn what drives customers to enter their store and make a purchase, or decide not to,” said Andy Jones, NACS vice chairman of research and technology and CEO of Sprint Food Stores.

“The data and insights also help tell our industry’s story, ignite future growth, and make sure our voices are heard when legislation and regulations come before members of Congress and state and local officials,” he said.

Retailers who complete the confidential survey will receive one complimentary registration to see What’s Next for convenience at the NACS State of the Industry Summit, taking place April 14 as a live, virtual experience, and two digital licenses for the NACS State of the Industry Report® of 2020 Data, available in June.

Survey participants also receive:  

  • A custom report of their company’s data in comparison to the 2020 aggregate SOI data metrics to assist with internal analysis of their company’s performance.
  • A complimentary NACS Convenience Voices™ region-specific Shopper Report capturing convenience retail shopper sentiment from more than 7,000 U.S. consumers, segmented by NACS regions. These shopper perspectives provide valuable information on shopper behaviors, motivators and trip drivers throughout the path to purchase.

Submitting data provides a significant cost savings. Retailers who do not submit their data by the March 5 deadline will be charged a $999 registration fee for the NACS State of the Industry Summit.

As with all sensitive company data, NACS State of the Industry Survey data is kept completely confidential and will only be used in aggregate for analysis with data from other participating retail companies. For questions about the survey and data submission process, contact Chris Rapanick, director of business development, at crapanick@convenience.org.

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