7-Eleven Successfully Delivers Slurpee to Space

It’s one small step for the frosty beverage and one giant leap for convenience stores.

August 13, 2021

7-Eleven's Coca-Cola Space Slurpee

IRVING, Texas—A 7-Eleven Slurpee was officially delivered where no Slurpee drink has been before… to space! The Slurpee took off on a private space flight at 11 a.m. on August 10 from a 7-Eleven store in Michigan, the Slurpee capital of the United States (aka the state that consumes the most Slurpee drinks).

Throughout July, 7-Eleven called on Slurpee drink lovers to choose which flavor would be bound for outer space. Each Slurpee drink ordered via 7-Eleven Delivery was counted as a vote, and as it turns out, earthlings love the classics. Coca-Cola was the big winner, with Cherry and Blue Raspberry as close runners-up.

“Every Slurpee lover has an unwavering passion for their favorite flavor, so it's my pleasure to congratulate the Coca-Cola Slurpee drink fans out there on a pretty big victory,” said Marissa Jarratt, 7-Eleven senior vice president and chief marketing officer, in a press release. “Winning flavor aside, delivering our iconic Slurpee drink to space and bringing customers along for the journey was the most epic way to wrap up one of the brand's best birthdays to date. Year 94 will be a hard one to top… literally.”

The epic mission was commemorated with a spaced-themed mural that will mark the launch location forever. Michigan locals and Slurpee fans alike can snap a selfie at the mural in the Saginaw, Michigan, location or check out photos on 7-Eleven and Slurpee social channels.

Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday. Subscriptions to NACS Magazine and NACS Daily are complimentary for readers in the convenience retailing industry—you just need to sign up!

Advertisement
Advertisement
Advertisement