7-Eleven Slurpee Goes Galactic

The iconic drink will blast into space next month.

July 13, 2021

Slurpee Going to Outer Space

IRVING, Texas—In August, 7-Eleven’s Slurpee, the famous frozen beverage enjoyed by millions since 1966, will rocket out of the earth's atmosphere on a private space flight commissioned by the convenience chain to celebrate its 94th birthday.

The company announced that Slurpee drink fans will choose their favorite far-out flavor to make the trip, and they have the chance to win a commemorative Slurpee cup that has traveled to space and back.

“We’re celebrating all things summer, Slurpee drinks and skateboarding during Brainfreeze SZN at 7-Eleven… Some would say we're reaching for the stars,” said Marissa Jarratt, senior vice president and chief marketing officer, 7-Eleven. “We’re delivering our beloved Slurpee to space and bringing our customers along for the journey—after all, what is more far out than outer space?”

To determine which Slurpee flavor will best represent 7-Eleven and earthlings on this one-of-a-kind space mission, 7-Eleven will total all the Slurpee flavors ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app. The most popular choice will fill the commemorative cups that go “up, up and away”.

Possible flavors to be rocketed up include Cosmic Coca-Cola, Cherry, Big Bang Blue Raspberry, Planetary Peach Perfect and Galactic vitaminwater Zero Sugar Gutsy. Slurpee drink fans are encouraged to order their “flavorite” for delivery as often as possible to secure its place in space.

A limited number of commemorative Slurpee cups depicting the galaxy will make the stratospheric trip. With each 7-Eleven Delivery order made through the month of July, super Slurpee fans are automatically entered to win one of the exclusive cups as a "Slurpee in Space" memento. The more orders, the more entries.

The Slurpee drinks will depart Earth from a 7-Eleven store in Michigan, the U.S. Slurpee capital (aka the state that consumes the most Slurpee drinks), in August for the journey above Earth's atmosphere. A commemorative mural will be commissioned at the launch location.

To celebrate its 94th birthday, 7-Eleven is offering delivery deals in July. Using the 7-Eleven app, customers can snag a large pizza and 16 boneless wings for $10 or any grill item for $1. Plus, small Slurpee drinks are available in a stay cold cup for $1 each. Consumers can also use the app to order other items for delivery, including alcohol (if customers are 21 years of age or older), to a variety of locations ranging from customers’ homes to parks and beaches and includes in-app tracking.

Summer promotions are all the rage these days. 7-Eleven, TBX and Big League Chew all have summer promotions running. Coke also debuted a special poetic packaging for the summer, while 7-Eleven Canada is offering skateboarders prizes, including collector’s cups and LTO Slurpee flavors.

Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday. Subscriptions to NACS Magazine and NACS Daily are complimentary for readers in the convenience retailing industry—you just need to sign up!