ATLANTA—This week, Chick-fil-A is rolling out three new menu items: a Chocolate Fudge Brownie, a Mocha Cream Cold Brew and a new blend of Thrive Farmers Hot Coffee, reports Business Insider. The brownie and coffee are permanent additions, while the Mocha Cream Cold Brew is an LTO.
The brownie comes individually wrapped but can also be ordered on a catering tray. The Mocha Cream Cold Brew combines cold-brewed coffee, sweetened cream and chocolate-flavored syrup. The hot coffee blend from Thrive Farmers is milder than the previous iteration.
New menu items are relatively rare for the chicken chain. As Business Insider’s Kate Taylor reported in 2019, it can take up to two years of testing before a new item is added to Chick-fil-A’s menu. It’s a distinctive approach in an industry known for a high volume of stunt menu items.
“Something sort of has to earn its place on the menu. We have a high bar ... because of how we prepare [our food] and because we still want to serve it quickly,” said Amanda Norris, executive director of Chick-fil-A’s menu.
The brownie was tested at stores in the Bay Area, South Florida and Richmond, Virginia, in early 2019, while the Mocha Cream Cold Brew was tested in Colorado and Wyoming.
With Chick-fil-A offering more in the coffee category, be sure to check out “Rise & Shine” in the January 2020 issue of NACS Magazine and “Not Your Average Joe” in the May 2020 issue.