IRVING, Texas—7-Eleven has introduced two new, limited-time Slurpee flavors that promise to be popular with consumers seeking sugar-free options, the company announced in a news release.
The two Glaceau vitaminwater zero-sugar flavors are named Rise and Shine. Rise is a citrusy orange drink, while Shine is a strawberry lemonade. Both contain vitamins B3, B6 and B12 but no sugar, and a 20-ounce serving has 50 calories.
Last year, the first sugar-free Glaceau vitaminwater Slurpee flavors—Fire and Chill—were big hits with customers. Chill, a blueberry lavender beverage, was the best-selling sugar-free Slurpee drink in more than two years.
For consumers seeking better-for-you options, citrus remains the top flavor preference, especially for non-alcoholic beverages, according to a recent study referenced in Beverage Industry magazine.
“Vitaminwater was an instant hit on the Slurpee machine last year, so much so that we immediately began talking with Glaceau about what we could give our customers next,” said Jawad Bisbis, vice president of proprietary beverages, 7-Eleven. “I think vitaminwater Slurpee Zero drinks are gaining a real following, and the new flavors will prove even more popular.”