7-Eleven Rolls Out Vitaminwater Slurpee

New low-calorie beverage pairs florals, herbals and botanicals with berries.

May 14, 2019

IRVING, Texas – The new Blueberry Lavender Slurpee Lite drink has made its in-store debut, according to 7-Eleven, just in time for the hot, summer months.

It’s the first glacéau vitaminwater Chill carried by 7‑Eleven stores. The frozen beverage is periwinkle blue, naturally flavored, contains no sugar and has just 20 calories per 8-ounce serving.

This year, floral and botanical flavors are high on food trend lists. Pairing florals, herbals and botanicals with berries creates some popular taste combinations, especially among millennials looking to reduce sugar without sacrificing flavor.

“Botanical extracts really complement fruit flavors and have been popular ingredients in desserts, high-end chocolates and mixed drinks in the last few years,” said Jacob Barnes, proprietary beverages director, 7-Eleven. “We wanted to be on the leading edge of the botanical beverage trend as they gain in popularity and mainstream acceptance.”