Love’s Rolls Out New Handmade Food Offering

The chain’s first Naf Middle Eastern Grill opens in Illinois.

Nov 05, 2020 | 2 min read

OKLAHOMA CITY—Love’s Travel Stop’s first ever Naf Naf Middle Eastern Grill opened this week at the Love’s location in Greenup, Illinois, to give customers a wide selection of handmade foods, the company announced.

The term “Naf” means to “fan the flame,” and the expression is used as an invitation for friends and family to gather around the grill and share a meal. Naf Naf Middle Eastern Grill offers signature bold flavor options such as pillowy pita, savory chicken shawarma, hummus, crispy falafel and more. Love’s plans to open 10 additional Naf Naf locations over the next five years.

“Our customers love options, especially when it comes to food, so we’re excited to debut Naf Naf,” said Joe Cotton, vice president of restaurant services, Love’s.

Love’s Travel Stops & Country Stores has more than 530 locations in 41 states. Founded in 1964 and headquartered in Oklahoma City, the company remains family-owned and operated with more than 27,000 employees.

Good food brings in customers. To learn how to have the right food available at the right time, don’t forget to go back and watch “Understanding Dayparts and Optimizing Each Hour of the Day” and “Feeding the New Consumer: Health, Food Trends, Pandemics and More!”, both part of the NACS Crack the Code Experience, which runs through December 4. These sessions and more are available in live and on-demand formats, so even if you miss them, you still have access to them if you register for the event. Don’t delay—register now!

Food prepared on-site Menu segments

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