WAWA, Pa.—Wawa stores have rolled out several new dinner items designed to give customers a selection of freshly prepared, satisfying options that are affordable and convenient, reports MarketScreener.com.
The new offerings, except for heat-and-eat meals, are available after 4 p.m. on the chain’s touchscreen ordering system. Customers customize their order by selecting their preferred ingredients. The menu is now available at select stores and is being added to locations across Wawa’s operating area: Delaware, Maryland, New Jersey, Pennsylvania, Virginia and Washington, D.C. The menu will be available for delivery and curbside service in the coming months.
“We’re grateful to our customers who frequent Wawa for breakfast, lunch and grocery items and are proud to introduce this new platform as another solution for making dinner easily accessible and satisfying for everyone,” said Mike Sherlock, chief product marketing officer, Wawa. “We’ve spent time testing menu items in select stores, gathering feedback and perfecting our recipes with the goal of providing a family, group of friends, etc., the ability to select their preferred dinner while still enjoying a meal together.”
Menu options are being tested in hundreds of stores through the company. All stores have implemented heat-and-eat meals, which come in six options: penne chicken alfredo with broccoli, chicken and broccoli, chicken breast, spicy boneless wings, penne pasta with meatballs and mac and cheese with BBQ pulled pork.
Recently, kids meals were added to the menu, featuring a choice of six entrees, a side and beverage in colorful, kid-friendly boxes complete with activities and Wally Goose trading cards. The dinner menu items will continue to be tested over coming months, with plans in place for further expansion before the end of 2020.