Coca-Cola Debuts Nonalcoholic Cocktail-Inspired Drinks
The new non-alcoholic cocktail concept, Bar None, comes in four new flavors.
Jan 22, 2019
ATLANTA – A new line of cocktail-inspired, non-alcoholic bottled drinks is emerging in Atlanta from none other than Coca-Cola. The company’s new concept, Bar None, comes in four flavors: Sangria, Bellini Spritz, Dry Aged Cider and Ginger Mule.
Low- and no-alcohol beers, wine and spirits are on-trend right now—but consumer research shows that existing non-alcoholic offerings aren’t satisfying cravings. Coca-Cola is the first non-alcohol beverage company to respond with an attempt to satisfy those cravings.
"Based on the research and data I’ve seen, I do think it will stay, and I think [demand] is going to increase," said Sabrina Tando, Coke's director of portfolio strategy and innovation, to Atlanta Magazine. "We're definitely seeing millennials drinking [alcohol] less than Gen-Xers, and centennials [also known as generation Z] drinking less than millennials."
Food Dive says that the Bar None brand won’t compete with Coca-Cola’s other offerings, like energy drinks, juices and soda, so it’s a smart move for trying something new. Bar None drinks are currently only sold in Atlanta, but are available for purchase online, and will likely expand depending on success.
