CANTON, Mass. – Dunkin’ has launched a new handcrafted espresso experience and lineup of espresso drinks, complete with six weeks of special espresso samplings, offers and promotions.
On Friday, Nov. 16, guests at participating Dunkin’ restaurants nationwide are invited to enjoy a free sample (4 fl. oz.) of the brand’s Caramel Flavored Iced Latte from 10 a.m. to 2 p.m., while supplies last. On Saturday, Nov. 17, guests can enjoy a free sample (4 fl. oz.) of the brand’s White Chocolate Flavored Iced Latte, also from 10 am to 2 pm at participating locations while supplies last.
“With our new espresso lineup, we’re now offering a terrific espresso at a great value, delivered at the speed of Dunkin’,” said Tony Weisman, chief marketing officer for Dunkin’ U.S., in a press release. “We believe the rich and smooth taste of our new handcrafted espresso creates a powerful new choice for America’s growing community of espresso drinkers. We look forward to proving it to America with each sip, beginning now.”
With the launch, Dunkin’ is adding two new espresso drinks to its menu for the first time, serving new Iced Cappuccino and Iced Americano. Following the company’s rebranding designed to emphasize its beverage-focused strategy, the Dunkin’ espresso relaunch is one of the most transformative product initiatives in the brand’s recent history, including when the brand first launched espresso in 2003.