Hershey’s Releases New ‘Creme Bars’

The Hershey Company is launching new Hershey’s Creme Bars: “a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the Hershey's chocolate experience fans already know and love,” the company said.

Hershey’s describes the Salted Caramel bar as “a rich caramel flavor with balanced sweetness and a creamy, melty bite;” while Affogato “delivers a fun coffeehouse-inspired twist with a dual-layer filling featuring espresso-flavored caramel and sweet vanilla crème.”

Salted Caramel and Affogato creme bars are both available in 2.2 oz standard bars and an 8.4 oz snack size pouch.

To celebrate the launch, Hershey’s teamed up with global girl group Katseye for a new campaign that gives the group's signature "Pinky Up" gesture a Hershey's twist. The commercial ad encourages consumers to turn the simple act of choosing a chocolate bar into an expression of individuality.

Haribo recently announced the launch of Balla Bites and Balla Bites Sour, an “entirely new way to experience gummi candy. Each bite-sized piece combines a chewy outer layer with a soft center and a playful blend of fruity flavors, creating a one-of-a-kind multisensory experience that's hard to describe but impossible to resist.”

The brand said the candy is made without artificial colors, and is available in sweet and sour varieties, with flavor combinations featuring orange, blackberry, lemon, strawberry, apple and wild berry.

Haribo Balla Bites and Balla Bites Sour are now available for purchase in a variety of sizes at select stores nationwide, with availability expanding to additional retailers through early 2027.

Over at Ferrara, the brand is launching Pocket Packs, “a new 2.5 oz, $1 offering that brings Everlasting Gobstopper, Lemonhead, Bottle Caps, Jujyfruits, Red Hots and Runts to consumers in a convenient, portable format.”

Pocket Packs are available now at select retailers, with a nationwide rollout beginning this month. The six brands are also available in a variety of larger pack sizes, including 4.5-oz, 5-oz, 10-oz and 12-oz formats.

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