Maverik Taps NielsenIQ for Insights and Analytics

Maverik has selected NielsenIQ as its customer insights and analytics provider, “leveraging NIQ's consumer intelligence capabilities to create a unified platform for its retailer-supplier network and enhance its existing data tools,” according to a press release from NIQ.

“Through NIQ’s Activate platform, Maverik and its suppliers' will gain access to a unified view of business performance that combines Maverik’s first-party data with NIQ’s analytics and consumer intelligence capabilities, creating a common framework that helps retailer and supplier teams align around performance, identify growth opportunities, better understand changing consumer behavior and support strategic decision-making,” NIQ said.

"At Maverik, we want to help our suppliers better understand our business and the customers we serve," said Sr. Director, Category and Merchandising at Maverik Byron Williams. "By selecting NIQ as our customer insights and analytics provider, we are establishing a standardized approach that gives suppliers access to Maverik's point-of-sale and loyalty insights, helping them make informed decisions and identify opportunities for mutual growth."

Over the summer, Maverik made a $250,000 donation to Warrior Rising, a national nonprofit “that helps veterans and their families achieve the American dream through entrepreneurship.” The retailer said the donation reflects a shared belief between the two organizations that ownership, initiative and an entrepreneurial mindset build stronger people and stronger communities.