Mars Unveils ‘Skittles Gummy Crystals’

Mars’ Skittles brand is “adding a new texture to the gummy aisle” with Skittles Gummy Crystals, a candy that combines squishy gummies with crunchy candy crystals.

Skittles Gummy Crystals are available in two varieties, including original—featuring strawberry, lemon, grape, orange and green apple flavors—along with Tropical Splash, featuring fruit punch, pink lemonade, mango melon, pineapple and watermelon flavors.

The candy will be available on November 2 exclusively on TikTok Shop while supplies last. The candy will then be available at select retailers later this year before expanding nationally in 2027.

Also at Mars, Snickers is teaming up with Adidas to launch the “Adizero Electric + II” cleats. “Bold and unmistakingly satisfying, with a spooky twist hidden inside just in time for Halloween, the cleat pairs Snickers’ iconic chocolate brown with adidas' legendary performance innovation to deliver gear that fans are sure to ‘go nuts’ over.”

Plus, through October 13, fans can visit Snickers.com/adidas and enter a sweepstakes for a chance to win exclusive Snickers x Adidas bars. “With spooky season on the horizon, Snickers is also bringing the Halloween inspiration behind the cleat's secret green insole to fans' celebrations with a hidden stash of Snickers Ghoulish Green bars. Grab yours before they disappear into the shadows,” the brand said.

Over at Hershey, Reese’s is “taking its love of Halloween nationwide with a search for the Reese's Trick-or-Treatiest Street in America. From spirited decorations and costumes to neighbors who turn out in full force, the search will celebrate the communities that make Halloween magic happen block by block,” the company said.

Reese's said it analyzed everything from candy and costume purchasing trends to festive décor, walkability and community participation. From there, the brand selected the Top 150 Streets in the running.

“After the top streets were identified, Reese's assembled its first-ever Halloween Council, … Their assignment was simple: examine the evidence, debate the contenders and announce the street has earned Halloween's ultimate bragging rights as the Reese's Trick-or-Treatiest Street in America,” it said.

The top street, which will be announced by the Reese's Halloween Council on October 21, will receive a Reese's-fueled block party in partnership with Zillow.

Join your peers at the NACS Show in Las Vegas, October 6-9, for an Education Session titled “Merchandising in the Moment,” where experts will discuss how retailers can align product assortment, promotions and displays with key seasonal moments that drive engagement and sales. Learn how to create compelling in-store experiences that stand out, stay fresh and deliver results.

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