Yesway Launches New Christmas Salsa Competition
The retailer is also offering 12 Happy HoliDAYS, giving rewards members a different free item for 12 consecutive days.
Nov 09, 2026 | 2 min read
Yesway Inc. recently unveiled a slate of holiday promotions at participating Yesway and Allsup's stores running through January 5, 2027.
“Headlined by the festive ‘Red or Green…or Christmas?’ promotion, Yesway's holiday campaign combines new food offerings, free products for Yesway and Allsup's Rewards members, weekly specials, seasonal savings and fuel discounts,” the retailer said.
The promotion also includes Yesway's new Hatch Red Chile Salsa and new Hatch Green Chile Salsa, available for 49 cents each with a hot food purchase. By purchasing each salsa, customers cast their vote in “the ultimate holiday chile showdown,” between Team Red, Team Green or Team Christmas (the purchase both Red and Green Chile Salsa cups in the same hot food transaction).
The holiday celebration continues with 12 Happy HoliDAYS. Yesway and Allsup's rewards members can receive a different free item every day for 12 consecutive days leading up to Christmas.
Featured daily free rewards include:
- December 13: Reign Storm, 12 oz.
- December 14: Reese's Standard
- December 15: Gold Peak, 18.5 oz.
- December 16: Snickers Single
- December 17: Mentos Nano
- December 18: Skittles Single
- December 19: Jarritos, 12.5 oz.
- December 20: Celsius, 12 oz.
- December 21: 1st Phorm Protein Bar
- December 22: Mamba Fruit Chews Single
- December 23: Black Rifle Energy, 16 oz.
- December 24: Mountain Dew, 16 oz. can
Customers can also enter The Big Fill Truck Sweepstakes through January 5, 2027.
The promotion includes a free fuel for a year prize, awarded in the form of a $2,500 fuel card. In addition, six customers will win $66 fuel cards each week during the promotional period for a total of 48 first-prize winners.
And one customer will have the opportunity to drive away in a brand-new 2026 Ford F-150 Lariat.
