Marketing

Retailers Gear Up for Veterans Day

Sheetz, Circle K and more are offering veterans deals on November 11.

Nov 10, 2026 | 2 min read

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Veterans Day is Wednesday, November 11, and retailers are rolling out offers to honor veterans.

Sheetz said it will honor veterans and active-duty military personnel with a free meal and car wash on Veterans Day.

“On Wednesday, November 11, 2026, Sheetz invites all veterans and active-duty military personnel to enjoy a free half turkey sub and a regular size fountain drink at any of Sheetz’s more than 850 store locations. The offer includes extras and add-ons to the sub,” the retailer said in a press release sent to NACS.

Sheetz will also offer a free car wash to veterans and active-duty military personnel at participating locations. The offer is valid for Sheetz’s $9.99 car wash option and is available only at stores equipped with a car wash. Proof of military service is required to redeem the offer.

Throughout November, Sheetz said customers can donate their loyalty points to the United Service Organizations (USO), a nonprofit organization dedicated to supporting U.S. service members and their families. Through the Sheetz app, every 100 loyalty points donated will equal a $1 contribution to the USO.

Meanwhile at Circle K, the retailer is giving veterans one free medium hot or iced coffee on November 11 with no additional purchase required.

The one-day offer is available at participating Circle K locations across the U.S. Veterans can redeem it by presenting a valid military ID at purchase.

Texas-based Toot’n Totum is offering:

  • A free foundation drink
  • A free Wendy’s Dave’s Single
  • A free basic car wash
  • A free Ultimate Oil Change
  • A free 2-piece chicken tender at Mitch’s
  • A free Signature Spud at The Jacket Potato

Offers are available to veterans and active-duty military members on November 11 only, at participating locations. Customers should show proof of service, such as a military ID, VA card, DD-214 or a driver’s license with a veteran designation.

Pilot is offering a free meal to veterans and active-duty service members on November 11. Veterans and active-duty service members verified through ID.me may claim a complimentary sandwich and coffee or fountain drink in the Pilot app at participating Pilot and Flying J locations. Year-round, Pilot offers savings to verified service members and their families through the Pilot app, including 10% off food and beverages.

NACS Magazine profiled four veterans who are serving the c-store industry after serving the country in the October 2025 issue. Read it here.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.


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