Casey’s Launches Seasonal Private Label Snacks
Items include spicy white cheddar popcorn, parmesan garlic chips, all-American candy bears and more.
May 04, 2026
Casey’s is kicking off summer with a lineup of seasonal Casey’s branded snacks “designed to celebrate bold flavor, familiar favorites and great value,” a spokesperson for the company told NACS.
Casey’s said the new seasonal offerings arrive in limited-edition red, white and blue packaging and will be available in stores from May through August. The assortment spans multiple product categories.
“As part of the growing Casey’s Brand program—now spanning more than 300 items across nearly every in-store category—these festive, craveable summertime snacks offer strong value and are ideal for road trips, backyard gatherings and everyday summer moments,” Casey’s said.
The retailer’s seasonal lineup includes:
- Bagged popcorn in spicy white cheddar and sweet corn.
- Chips in queso (ripple), BBQ brisket (ripple) and parmesan garlic (kettle).
- Waffle cones in peanut butter & strawberry jelly and milk chocolate popping candy.
- Bagged candy including Patriotic gummies and All-American bears.
“At Casey’s, we’re constantly evolving to meet what our guests are looking for,” said Eric Long, vice president of proprietary brands at Casey’s. “This seasonal lineup brings together classic summer flavors, the variety our guests expect and great value in packaging that celebrates the season.”
Casey’s said the popcorn, waffle cones and gummy candy are available as buy one, get one for $1 offers, and the seasonal chips are offered at 2 for $5.
Private label brand sales in the United States reached $330 billion in 2025, according to research firm Circana, capturing a 24% unit share and a 23% dollar share of the total market.
In other recent Casey’s news, last month the retailer announced it is bringing back “its guests’ most-requested LTO,” the Bacon Cheeseburger Pizza, and is launching its new crispy fries.
The retailer said the pizza is served on Casey’s made-from-scratch-dough with a new Thousand Island sauce and topped with melted cheese, beef, bacon, cheese, pickles and onions.
Merchandising
