Bodyarmor Launches Sparkling ‘Fit Line’

Bodyarmor is launching its new Bodyarmor Fit line, a "sparkling canned electrolyte-packed drink that fuses hydration, function and refreshment in one zero-sugar beverage," a spokesperson for the company told NACS.

Available in a 12 oz slim can, Bodyarmor Fit offers a sparkling format that combines 290mg electrolytes, 60mg of caffeine, functional ingredients including green-tea extract and zero-sugar, the company said.

Bodyarmor Fit is available nationwide in five flavors: mixed berry, tropical passionfruit, citrus grapefruit, orange mango and watermelon lime.

Meanwhile over at Phorm Energy, the brand released its first-ever national TV commercial, the company told NACS.

The ad features MMA star Michael Chandler locking in for a workout and sipping a can of Phorm Energy Screamin' Freedom.

"The creative includes a dynamic voiceover from Dana White: 'Before the work starts, fuel it right. Introducing Phorm Energy: zero sugar, natural caffeine from green tea, no shortcuts,'" the company said. The 15-second ad is now running on TV before and after fights.

Over at Molson Coors, Coors Banquet is teaming up with denim brand Wrangler for their third collaboration. Coors said the collection features a range of apparel designed to make the perfect country festival season outfit.

The Coors Banquet x Wrangler Collection will feature 32 unique pieces, including men's and women's apparel and co-branded caps. Highlights include the Denim Jersey, Brushpopper Cowboy Cut Work Shirt, Men's Wrangler 13MWZ Cowboy Cut Jeans, Women's Reworked Short and Women's Printed Vest and Bailey Flare Jeans.

Non-alcoholic beer brand Bero announced the launch of its first-ever shandy line, a "limited-edition seasonal release inspired by the British shandy tradition."

The line includes:

• Daybreak Shandy (lemon lime): "Fresh lemon-lime citrus over a crisp lager base. Balanced, bright and refreshingly tart."
• Golden Hour Shandy (grapefruit): "Vibrant pink grapefruit layered into a smooth lager for a citrus-forward pour with mellow sweetness and an easy finish."
• Sunset Shandy (elderflower): "Delicate elderflower and bright lemon layer together. Floral, lightly sweet and beautifully complex."
• Midnight Shandy (blackberry yuzu): "Ripe blackberry tartness meets the herbal edge of yuzu citrus, balanced for a bold, memorable sip."

Merchandising