Wawa Celebrates Annual Hoagiefest
Plus, the retailer partnered with the Philadelphia Phillies to name Wawa the ‘Official Hoagie of the Philadelphia Phillies.’
Jun 24, 2026 | 2 min read
Wawa’s Hoagiefest is back for the summer. The retailer first launched Hoagiefest in 2008.
Wawa said it is celebrating Hoagiefest with two meal deal options: “any Shorti hoagie, wrap or chicken sandwich with a small bag of Herr’s chips, and a small fountain drink for $6 or any classic hoagie, small bag of Herr’s chips and small fountain drink for $8.”
The 2026 Hoagiefest campaign runs from June 22 through July 26 in all 1,200-plus Wawa stores.
In addition to the two meal deal options, Wawa said highlights of this year’s Hoagiefest campaign include:
- Branded Chips: New this year, Hoagiefest features a limited-time Hoagiefest-branded Herr's original kettle chips as part of the meal deal.
- Hoagiefest decorations: “The nostalgic Hoagiefest vibe will be present in Wawa stores with all-new decorations, digital signage and selfie stations to help set the unique Hoagiefest mood and generate excitement throughout the summer. Retro elements like the famed Hoagie Man, Hoagiefest plane and micro-bus will be featured on in-store decorations perfect for selfies and added fun.”
- Social media: “Wawa’s social media channels will feature giveaways of special merchandise, including tie-dyed Hoagiefest t-shirts, beach blankets, cups and keychains.”
- Two new flavors: “With the launch of a limited-time only Southwest BBQ sauce and pickled onions topping.”
Wawa also announced this week that it has partnered with the Philadelphia Phillies, naming Wawa the “Official Hoagie of the Philadelphia Phillies.”
“As the newest member of the Phillies family, Wawa will collaborate with the club on four ballpark activations throughout the season, beginning with a Hoagiefest-themed experience on Monday, June 29, at that night’s game against the Pittsburgh Pirates at Citizens Bank Park. Starting at 4:40 p.m. in the Third Base Plaza, fans can get their hands on Wawa Hoagiefest tshirts, bucket hats, koozies, coupons and more, while supplies last,” Wawa said.
The retailer also said that throughout the summer, Wawa and the Phillies will deliver a variety of promotions, including opportunities to win tickets to games and one-of-a-kind experiences. Wawa will also have a presence at Citizens Bank Park through in-ballpark signage and additional activations.
