Onvo Launches First Private Label Snack

Pennsylvania-based Onvo is launching its first private-label packaged snack product: a “proprietary line of premium, kettle-cooked potato chips,” the retailer said in a press release sent to NACS. The new chip lineup is now available at Onvo travel plazas and convenience store locations across northeastern Pennsylvania and upstate New York.

Onvo said the chips are crafted locally in Pennsylvania, and the new private-label snack adds to its existing private-label beverage offerings. 

The new line features 2 oz. bags available in five varieties:

· Classic kettle cooked 

· BBQ waffle 

· Jalapeño cheddar 

· Salt and vinegar 

· Sour cream and onion 

Onvo said the chips stand out on shelves with vibrant, eye-catching packaging that features a “playful, retro aesthetic mirroring Onvo’s energized brand identity.”

“When you look at the convenience and travel plaza landscape, customers want high-quality, craveable private-label options they can’t get anywhere else,” said Vice President of Marketing at Onvo Harman Aulakh. “We wanted to build on that expectation and elevate the Onvo brand by creating something uniquely ours. Our guests aren't only looking for a quick bite; they also want local flavor and exceptional value. Launching our own line of kettle chips lets us deliver a premium snack that strengthens our brand identity while keeping our commitment to Pennsylvania-made products at the forefront.”

To celebrate the launch, Onvo is rolling out deals and value combo promotions for customers: 

· Exclusive Free Loyalty Reward: All Onvo Rewards members will receive a one-time reward of a free 2 oz. bag of the new chips at launch. 

· Individual & Multi-Buy Savings: The 2 oz. bags retail for $1.99 each, or customers can mix and match with a 2-for-$3 value deal.

· The Ultimate Roller Grill Combo: Guests can bundle a bag of chips, a classic roller grill item and a fountain drink for $3.49.

· Food on the Fly Upgrade: Customers ordering from Onvo’s Food on the Fly kitchen menu can upgrade their meal to a full combo by adding a 2 oz. bag of chips and a 20 oz. drink for an additional $2.49.

Salty snacks