Alani Nu Launches New ‘Purple Cotton Candy’ Drink
Meanwhile, BeatBox launched its new Coconut Breeze flavor, and Svedka rolled out Svedka Vodka Water.
Jun 23, 2026 | 2 min read
Alani Nu recently launched its newest limited-edition energy drink, Purple Cotton Candy. “Serving as the next chapter in the brand's fan-favorite Cotton Candy flavor line, the new release blends the nostalgic sweetness of classic cotton candy with a tangy grape candy twist,” Alani Nu said in a press release sent to NACS. Alani Nu also tapped multi-platinum artist, actress and entrepreneur Becky G to introduce and launch the summer campaign.
Each 12 oz. can of Purple Cotton Candy Energy contains 200 mg of caffeine, zero sugar, B vitamins and 10 calories. Purple Cotton Candy Energy is available for purchase for a limited time now.
Over at SunnyD, the company is celebrating summer with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time. The USA Celebration Packs are available nationwide in 18-count and 24-count multipacks.
“Designed to infuse the nostalgic spirit of Americana to coolers, cookouts and family gatherings, the festive seasonal packaging transforms SunnyD's iconic, boldly flavorful tangy original into a must-have summer staple,” the brand said.
Meanwhile at BeatBox, the brand recently launched Coconut Breeze, a new limited-time-only flavor that “blends smooth coconut cream, bursts of ripe pineapple and a snap of fresh lime, creating a rich, juicy and wildly sippable flavor built for beach days, backyard hangs and wherever summer takes you.”
BeatBox said that the launch taps into strong consumer demand for flavor exploration, with one in five shoppers actively seeking out new products, including growing interest in tropical and coconut-forward profiles.
Svedka Vodka announced the launch of Svedka Vodka Water, a “the world's first transparent canned vodka water,” the company said.
The brand said that the fully transparent can reveals exactly what's inside: vodka, purified water and fruit flavor. The drink comes in strawberry, peach, lime and pineapple.
Svedka Vodka Water begins rolling out nationwide this June and will be available year-round in 8-pack multipacks and 12-ounce single cans.
Packaged beverages (non-alcoholic)
