Weigel’s Reveals Second Anniversary Cup Design
The limited-edition collector’s cups feature the company’s history to celebrate its 95th anniversary.
Jun 18, 2026
Weigel’s has released the second installment in its limited-edition 95th anniversary collector’s cup series, part of a summerlong campaign to celebrate the company’s history. The cup is the second of four collector editions scheduled for release throughout the summer, with each design representing a different chapter in Weigel’s history.
The newest release features a design inspired by the 1970s, Weigel’s said, highlighting a “pivotal decade in the company’s growth and evolution.” Available exclusively through MyWeigel’s Rewards, the 1970s collector’s cup is available free with the purchase of a dispensed beverage while supplies last.
The 95th anniversary summer campaign kicked off in April and offers 95-cent dispensed beverage offers, fuel savings days, CPG discounts and bundled W Value Meals through the summer.
The retailer said a major component of the campaign is its extended sweepstakes—guests can engage through purchases, app activity and loyalty participation for chances to win a Can-Am Maverick, Sea-Doo watercraft, free milk for a year and a grand prize of 1 million bonus points.
“Summer 95 is a reflection of where convenience retail is headed,” said Jessica Starnes, director of loyalty at Weigel’s. “Guests expect more than transactions, they expect value, interaction and personalization. This campaign shows how Weigel’s is using loyalty and digital engagement to meet those expectations while staying true to who we are as a brand.”
Weigel’s said the collector’s cup releases have “quickly become one of the most successful guest engagement initiatives within the company’s Summer 95 campaign.”
The summer campaign kickoff generated record app usage, the company said. The campaign’s first week, which included Cinco De Mayo and its associated promotions, produced the highest weekly app usage period in company history, with unique app users increasing 13% year over year and total app sessions increasing 30% year over year, according to the company.
Loyalty Merchandising Promotions
