Vroom Delivery and Swiftly Partner for Alcohol Cashback Program

Vroom Delivery has partnered with Swiftly to bring its alcohol cashback program to Vroom Delivery’s network of thousands of convenience stores across the United States, according to a joint press release from the companies. The partnership enables participating retailers to offer manufacturer-funded digital alcohol rebates directly through their online ordering experience.

According to the release, when customers place an online order through a retailer powered by Vroom Delivery, they will be notified of cashback offers directly on each eligible product. Customers will then receive rebates near-instantly, with cash-out options of Venmo or PayPal upon order completion. Participating manufacturers also have the option to feature products within retailers’ online storefronts. The new cashback program will be automatically available to retailers participating in Vroom Delivery’s Retail Media platform and requires no additional implementation or setup.

“We’re excited to partner with Swiftly to bring this capability to our retail partners,” said John Nelson, CEO of Vroom Delivery. “Alcohol rebates have traditionally been difficult for customers to redeem, which limits participation and reduces their impact. By making the process significantly easier, retailers can drive additional sales, manufacturers can increase product visibility, and customers can save money at a time when value remains top-of-mind.”

Ryan Moore, vice president of alcohol sales and operations at Swiftly, added: “Swiftly’s Alcohol Cashback was designed to help retailers and brands modernize how alcohol promotions are delivered, redeemed and measured within a highly regulated industry. Through our partnership with Vroom Delivery, convenience retailers can now offer a more seamless digital cashback experience directly within the online shopping journey, helping drive shopper engagement, incremental sales, and stronger brand visibility.”

In the last year, large retailers including Circle K, 7-Eleven, Cumberland Farms and ExtraMile implemented Swiftly’s digital alcohol cashback program.

Beer Liquor Wine Promotions